Averageness and symmetry are attractive in Western faces and are good candidates for biologically based standards of beauty. A hallmark of such standards is that they are shared across cultures. We examined whether facial averageness and symmetry are attractive in non-Western cultures. Increasing the averageness of individual faces, by warping those faces towards an averaged composite of the same race and sex, increased the attractiveness of both Chinese (experiment 1) and Japanese (experimen...Expand abstract
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- The full-text of this article is not available in ORA, but you may be able to access the article via the DOI or publisher links from this record page. N.B. Ryan McKay is now based at the School of Anthropology and Museum Ethnography, University of Oxford.
Attractiveness of facial averageness and symmetry in non-Western cultures: in search of biologically based standards of beauty
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