Journal article icon

Journal article

Online shopping and social media: friends or foes?

Abstract:

As social network use continues to increase, an important question for marketers is whether consumers’ online shopping activities are related to their use of social networks and, if so, what the nature of this relationship is. On the one hand, spending time on social networks could facilitate social discovery, meaning that consumers “discover” or “stumble upon” products through connections they have to others. Moreover, cumulative social network use could expose consumers to new shopping-rela...

Expand abstract
Publication status:
Published
Peer review status:
Peer reviewed
Version:
Accepted Manuscript

Actions


Access Document


Files:
Publisher copy:
10.1509/jm.14.0344

Authors


More by this author
Department:
Worcester College
Role:
Author
Publisher:
American Marketing Association Publisher's website
Journal:
Journal of Marketing Journal website
Volume:
81
Issue:
6
Pages:
24-41
Publication date:
2017-11-01
Acceptance date:
2017-07-10
DOI:
ISSN:
0022-2429
Pubs id:
pubs:707675
URN:
uri:24ff80d3-191d-451e-832f-83046b1f7a1f
UUID:
uuid:24ff80d3-191d-451e-832f-83046b1f7a1f
Local pid:
pubs:707675
Paper number:
6

Terms of use


Metrics


Views and Downloads






If you are the owner of this record, you can report an update to it here: Report update to this record

TO TOP