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Bostin value: An intervention to increase fruit and vegetable consumption in a deprived neighborhood of Dudley, United Kingdom

Abstract:

"Bostin Value" was a pilot scheme aiming to improve fruit and vegetable consumption in a deprived neighborhood in the borough of Dudley, England. Research identified the need to address both supply and demand to encourage the target audience (parents/carers of young children) to consume more fruit and vegetables along with their children. Bostin Value improved supply through commissioning a local greengrocer to sell fresh fruit and vegetables twice a week at a local primary school. Promotions...

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Publisher copy:
10.1177/1524500412460667

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Journal:
Social Marketing Quarterly More from this journal
Volume:
18
Issue:
3
Pages:
221-233
Publication date:
2012-01-01
DOI:
EISSN:
1539-4093
ISSN:
1524-5004
Language:
English
Keywords:
Pubs id:
pubs:406293
UUID:
uuid:238d1004-6f41-48f2-a2a4-d7c092852eec
Local pid:
pubs:406293
Source identifiers:
406293
Deposit date:
2013-11-16

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