Bostin value: An intervention to increase fruit and vegetable consumption in a deprived neighborhood of Dudley, United Kingdom

Journal article

"Bostin Value" was a pilot scheme aiming to improve fruit and vegetable consumption in a deprived neighborhood in the borough of Dudley, England. Research identified the need to address both supply and demand to encourage the target audience (parents/carers of young children) to consume more fruit and vegetables along with their children. Bostin Value improved supply through commissioning a local greengrocer to sell fresh fruit and vegetables twice a week at a local primary school. Promotions...

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Authors: Woodhouse, L; Bussell, P; Jones, S; Lloyd, H; Macdowall, W

• Journal: Social Marketing Quarterly
• Volume: 18
• Issue: 3
• Pages: 221-233
• Publication date: 2012-01-01
• DOI: 10.1177/1524500412460667
• EISSN: 1539-4093
• ISSN: 1524-5004
• Language: English
• Keywords: Families; 5-a-day; England; Nutrition