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Searching for the sound of premium beer

Abstract:

One common definition of premiumness is as a higher quality and more expensive variant of a product than other members of the category or reference class. Premiumness can effectively be conveyed by means of different sensory cues (e.g., colours, sounds, weight). However, to date, research linking the sound of a product’s packaging with premiumness is sparse. In the present study, we demonstrate for the first time that consumers associate different levels of beer premiumness with the sounds of...

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Publication status:
Published
Peer review status:
Peer reviewed

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Institution:
University of Oxford
Division:
MSD
Department:
Experimental Psychology
Role:
Author
Publisher:
Elsevier
Journal:
Food Quality and Preference More from this journal
Volume:
88
Article number:
104088
Publication date:
2020-10-10
Acceptance date:
2020-09-17
DOI:
ISSN:
0950-3293
Language:
English
Keywords:
Pubs id:
1132692
Local pid:
pubs:1132692
Deposit date:
2020-09-18

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