Salience driven value integration explains decision biases and preference reversal.

Journal article

Abstract:: Human choice behavior exhibits many paradoxical and challenging patterns. Traditional explanations focus on how values are represented, but little is known about how values are integrated. Here we outline a psychophysical task for value integration that can be used as a window on high-level, multiattribute decisions. Participants choose between alternative rapidly presented streams of numerical values. By controlling the temporal distribution of the values, we demonstrate that this process un...
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Institution:

University of Oxford

Division:

MSD

Department:

Experimental Psychology

Role:

Author

Role:

Author

Role:

Author

Journal:: Proceedings of the National Academy of Sciences of the United States of America
Volume:: 109
Issue:: 24
Pages:: 9659-9664
Publication date:: 2012-06-01
DOI:: 10.1073/pnas.1119569109
EISSN:: 1091-6490
ISSN:: 0027-8424

Language:: English
Keywords:: Male

Psychophysics

Adult

Choice Behavior

Risk

Female

Humans
Pubs id:: pubs:334912
UUID:: uuid:1d9ad7e5-369d-47fc-bf61-4fd9109dd238
Local pid:: pubs:334912
Source identifiers:: 334912
Deposit date:: 2012-12-19

Licence:: Terms and Conditions of Use for Oxford University Research Archive

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