Journal article icon

Journal article

Not just another pint! the role of emotion induced by music on the consumer's tasting experience

Abstract:

We introduce a novel methodology to assess the influence of the emotion induced by listening to music on the consumer's multisensory tasting experience. These crossmodal effects were analyzed when two contrasting music tracks (positive vs negative emotion) were presented to consumers while tasting beer. The results suggest that the emotional reactions triggered by the music influenced specific aspects of the multisensory tasting experience. Participants liked the beer more, and rated it as ta...

Expand abstract
Publication status:
Published
Peer review status:
Peer reviewed

Actions


Access Document


Files:
Publisher copy:
10.1163/22134808-20191374

Authors


More by this author
Institution:
University of Oxford
Division:
MSD
Department:
Experimental Psychology
Oxford college:
Somerville College
Role:
Author
ORCID:
0000-0003-2111-072X
Publisher:
Brill
Journal:
Multisensory Research More from this journal
Volume:
32
Issue:
4-5
Pages:
367-400
Publication date:
2019-04-11
Acceptance date:
2019-02-27
DOI:
EISSN:
2213-4808
ISSN:
2213-4794
Language:
English
Pubs id:
pubs:995976
UUID:
uuid:1d3daab8-89ba-4d92-abd9-2d70219b2cec
Local pid:
pubs:995976
Source identifiers:
995976
Deposit date:
2019-05-14

Terms of use


Views and Downloads






If you are the owner of this record, you can report an update to it here: Report update to this record

TO TOP