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Journal article

Behind the scenes: a cross-country study into third-party website referencing and the online advertising ecosystem

Abstract:

The ubiquitous nature of the Internet provides an ideal platform for human communication, trade, information sharing and learning. Websites play a central role in these activities as they often act as a key point of interaction for individuals in navigating through cyberspace. In this article, we look beyond the visual interface of websites to consider exactly what occurs when a webpage is visited. In particular, we focus on the various web scripts that are often programmatically executed, to...

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Publication status:
Published
Peer review status:
Peer reviewed
Version:
Publisher's version

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Publisher copy:
10.1186/s13673-017-0121-6

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Institution:
University of Oxford
Department:
Computer Science
Role:
Author
Publisher:
SpringerOpen Publisher's website
Journal:
Human-Centric Computing and Information Sciences Journal website
Volume:
7
Issue:
1
Pages:
Article: 40
Publication date:
2017-11-02
Acceptance date:
2017-10-03
DOI:
ISSN:
2192-1962
Pubs id:
pubs:738505
URN:
uri:1ae75c2a-5856-4967-8920-e7bd2bbc5ebd
UUID:
uuid:1ae75c2a-5856-4967-8920-e7bd2bbc5ebd
Local pid:
pubs:738505
Paper number:
1

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