Journal article icon

Journal article

Do small firms pay to stay? An experimental investigation

Abstract:

Through this study, we aim to reconcile differences in observed pricing behavior across industries by theoretically and empirically analysing the effect of market share on pricing strategies. Based on our proposed model of static competition, in equilibrium, symmetric competitors will offer discounts to new customers, while asymmetric competition provides sufficient conditions for small firms to offer loyalty rewards. We find that aggressiveness in pricing (difference in price to new and exis...

Expand abstract
Publication status:
Published
Peer review status:
Peer reviewed
Version:
Accepted Manuscript

Actions


Access Document


Files:
Publisher copy:
10.1561/107.00000048

Authors


More by this author
Institution:
University of Oxford
Division:
Social Sciences Division
Department:
Said Business School
Oxford college:
Worcester College
Role:
Author
Publisher:
Now Publishers Publisher's website
Journal:
Journal of Marketing Behavior Journal website
Volume:
3
Issue:
2
Pages:
121-152
Publication date:
2018-11-13
Acceptance date:
2018-06-08
DOI:
EISSN:
2326-5698
ISSN:
2326-568X
Pubs id:
pubs:857073
URN:
uri:1962d262-e5c8-438d-8cdf-5244801b65e5
UUID:
uuid:1962d262-e5c8-438d-8cdf-5244801b65e5
Local pid:
pubs:857073

Terms of use


Metrics


Views and Downloads






If you are the owner of this record, you can report an update to it here: Report update to this record

TO TOP