Working paper
The ABC: a case study in updating PSB in politically polarised and cash-strapped times
- Abstract:
-
Public service broadcasters frequently have to decide how to invest in digital to reach more diverse and younger audiences, whilst not alienating loyal audiences and political stakeholders or antagonising commercial providers. This working paper examines how one PSB, the Australian Broadcasting Corporation (ABC), plans to respond to this challenge whilst faced with diminishing resources. The paper focuses on the organisation’s first year under a new Managing Director, Michelle Guthrie, agains...
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- Publication status:
- Published
- Peer review status:
- Reviewed (other)
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Bibliographic Details
- Publisher:
- Reuters Institute for the Study of Journalism Publisher's website
- Series:
- Reuters Institute for the Study of Journalism
- Publication date:
- 2017-06-29
Item Description
- Keywords:
- Pubs id:
-
pubs:935916
- UUID:
-
uuid:0bbcfbff-7c6c-4258-baa9-cdc7396488af
- Local pid:
- pubs:935916
- Source identifiers:
-
935916
- Deposit date:
- 2018-10-31
Terms of use
- Copyright holder:
- Reuters Institute for the Study of Journalism, University of Oxford
- Copyright date:
- 2017
- Notes:
- © 2017 Reuters Institute for the Study of Journalism, University of Oxford
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