Evaluating voters' appearance-based strategies in congressional elections

Thesis

In this era of candidate-centered politics a wealth of research has shown that candidate appearance can predict electoral success. Many of these studies attribute this link to voters incorporating candidate image into their electoral decision making. Specifically, several studies have asserted that candidates who are viewed as more attractive or competent gain an electoral advantage because they draw voters who lack partisan affiliations or lack the political sophistication necessary to ut...

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Authors: Tecza, A

• Type of award: DPhil
• Level of award: Doctoral
• Awarding institution: University of Oxford