Journal article
The effect of knowledge, species aesthetic appeal, familiarity and conservation need on willingness to donate
- Abstract:
-
Environmental non‐governmental organizations (ENGOs) largely select flagship species for conservation marketing based on their aesthetic appeal. However, little is known about the fundraising effectiveness of this approach or how it compares to ecosystem conservation campaigns that use habitat types as flagships. By performing a willingness to donate (WTD) survey of potential online donors from Finland, we identified which motivations and donor characteristics influence their preferences for ...
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- Publication status:
- Published
- Peer review status:
- Peer reviewed
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Authors
Bibliographic Details
- Publisher:
- Wiley Publisher's website
- Journal:
- Animal Conservation Journal website
- Volume:
- 22
- Issue:
- 5
- Pages:
- 432-443
- Publication date:
- 2019-01-04
- Acceptance date:
- 2018-11-29
- DOI:
- EISSN:
-
1469-1795
- ISSN:
-
1367-9430
Item Description
- Keywords:
- Pubs id:
-
pubs:959181
- UUID:
-
uuid:06ac4b11-fb0a-45e5-abe5-36e4a0264f0a
- Local pid:
- pubs:959181
- Source identifiers:
-
959181
- Deposit date:
- 2019-01-14
Terms of use
- Copyright holder:
- The Zoological Society of London
- Copyright date:
- 2019
- Notes:
- © 2019 The Zoological Society of London. This is the accepted manuscript version of the article. The final version is available online from Wiley at: https://doi.org/10.1111/acv.12477
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